Tuesday, November 26, 2019
Describe the Factors Affecting Majority Influence Essays
Describe the Factors Affecting Majority Influence Essays Describe the Factors Affecting Majority Influence Essay Describe the Factors Affecting Majority Influence Essay A study was carried out by Solomon Asch which showed the factors which affected majority influence. In his study he wanted to see how group pressure affects group tasks with an obvious answer. The method he used to carry out this study was by using eight male students were arranged around a table but only one of them however was a real participant who turns up late and the others were confederates of the researchers. The task was to identify out of the 3 lines shown on a board which of the lines (A, B or C) was the same length as the test line (X). They answered out loud in turn and the confederates were all told to answer the same incorrect letter. The real participant had a chance to see what the other participantsââ¬â¢ answers were, but not right at the end as he may become suspicious. It was important for him to see what the other participantsââ¬â¢ answers were because when it was his turn to answer, the researcher gets an idea if the participantââ¬â¢s answer had been influenced by the majority. Asch found that 32% of the genuine participants conformed on the trials and only 26% of people never conformed. From this study, it is shown that group size is an important factor which affects majority influence, the larger the group size the more conformity there is; but only to a point. After about 5 or 6 people, Asch found that more people had very little difference on the amount of conformity. This may be due to the fact that people have guessed the purpose of the experiment. Another factor is majority size and the presence of an ââ¬Ëallyââ¬â¢. If the majority is unanimous, conformity is much more likely, but if there is even one other person disagreeing with the majority even if it isnt the same as your own opinion then the levels of conformity drops dramatically especially if there is someone who continually disagrees. Asch also investigated that the method of making a decision was another factor, when the participants make their decision by writing it down, conformity fell, this is because the decision is more private and the participant is more removed from it. If a decision is made anonymously and by writing it down such as voting, the levels of conformity are zero since nobody will know what you have written. Another very important factor is personal characteristics as younger adolescents between the age of 12/13 to 15/16 were the most likely age group to conform.
Saturday, November 23, 2019
Jimmy Carter - 39th President of the United States
Jimmy Carter - 39th President of the United States Jimmy Carters Childhood and Education: James Earl Carter was born on October 1, 1924 in Plains, Georgia. He grew up in Archery, Georgia. His father was a local public official. Jimmy grew up working in the fields to help bring in money. He attended public schools in Plains, Georgia. After high school, he attended Georgia Institute of Technology before being accepted into the U.S. Naval Academy in 1943 from which he graduated in 1946. Family Ties: Carter was the son ofà James Earl Carter, Sr., a farmer and public official and Bessie Lillian Gordy, a Peace Corps volunteer. He had two sisters, Gloria and Ruth, and a brother, Billy. Onà July 7, 1946, Carter marriedà Eleanor Rosalynn Smith. She was his sister Ruths best friend. Together they had three sons and one daughter. His daughter, Amy, was a child while Carter was in the White House. Military Service: Carter joined the navy from 1946-53. He began as an ensign. He attended submarine school and was stationed aboard the submarine Pomfret. He was then placed in 1950 on an anti-sub submarine. He then went on to study nuclear physics and was chosen to serve as an engineering officer on one of the first atomic submarines. He resigned from the navy in 1953 upon the death of his father. Career Before the Presidency: After leaving the military in 1953, he returned to Plains, Georgia to help on the farm upon his fathers death. He expanded the peanut business to the point of making him very wealthy. Carter served in the Georgia State Senate from 1963-67. In 1971, Carter became the governor of Georgia. In 1976, he was the dark horse candidate for president. The campaign centered around Fords pardon of Nixon. Carter won by a narrow margin with 50% of the vote and 297 out of 538 electoral votes. Becoming the President: Carter declared his candidacy for the 1976 Democratic presidential nomination in 1974. He ran with the idea of restoring trust after the debacle of Watergate. He was opposed by Republican President Gerald Ford. The vote was very close with Carter winning 50% of the popular vote and 297 out of 538 electoral votes. Events and Accomplishments of Jimmy Carters Presidency: On Carters first day in office, he issued a pardon for all those who dodged the draft in theà Vietnam Warà era. He did not pardon deserters, however. Nonetheless, his actions were offensive to many veterans.à Energy was a huge issue during Carters administration. With theà Three Mile Islandà incident, stricter regulations on Nuclear Energy plants were required. Further, theà Department of Energyà was created. Much of Carters time as president was spent dealing with diplomatic issues. In 1978,à President Carterà invited Egyptian president Anwar Sadat and Israeli Prime Minister Menachem Begin to Camp David for peace talks. This led to a formal peace treaty in 1979. In 1979, diplomatic relations were formally established between China and the U.S. On November 4, 1979, the U.S. embassy in Tehran, Iran was seized and 60 Americans were taken hostage. 52 of the hostages were held for more than a year. Carter suspended oil imports from Iran and the UN Security Council called for the release of the hostages. He imposed economic sanctions. He also attempted in 1980 to rescue the hostages. However, three helicopters malfunctioned and they were unable to follow through with the rescue. Eventually, the Ayatollah Khomeini agreed to release the hostages in exchange for unfreezing Iranian assets in the U.S. They were not released, however, until Reagan was president. The hostage crisis was part of the reason that Carter did not win reelection. Post-Presidential Period: Carter left the presidency on January 20, 1981 after losing to Ronald Reagan. He retired to Plains, Georgia. He became an important figure in Habitat for Humanity. Carter has been involved in diplomatic endeavors including helping forge an agreement with North Korea. He was awarded the Nobel Peace Prize in 2002. Historical Significance: Carter was president at a time when energy issues came to the forefront. During his time, the Department of Energy was created. Further, the Three Mile Island incident showed possible problems inherent in relying on nuclear energy. Carter is also important for his part in the Middle East peace process with the Camp David Accords in 1972.
Thursday, November 21, 2019
Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 words - 6
Strategic Marketing - Essay Example ters five forces is that it puts pressure on businesses to improve products, services and the organization itself by implementing new ââ¬Å"methods, technologies, and techniquesâ⬠to improve quality and to cut costs (Miller 2000, p. 101). In practice we have seen these five forces in action. For example, Japanese automakers have taken the lead from Toyota and entered the Western markets. Likewise, European suppliers like Bosch and Valeo have entered the market in Asia. In another example, shortages in steel and aluminum together with higher prices have put increasing pressure on suppliers with the result that they have decidedly settled for decreased profits (Simon 2009, p. 195). Founder of Boston Consulting Group, Bruce Henderson theorized that competition is natural and in its natural form, competitors must refrain from competing in exactly the same way and the same place and the same time. The fact is, it is the differences between competitors that that give one competitor an advantage over the other or others (Stern and Deimler 2006, p. 4). There is a large variety of competitive elements with an equally large number of variables. These variables include, size, conduct and traits that are not coincidental but entirely ââ¬Å"inevitableâ⬠(Stern and Deimler 2006, p. 4). This is natural competitor which exhibits a number of observable patterns including the fact that some competitors will constrain the natural factors of competition and therefore alter it. As a result, the ââ¬Å"frontiers or boundaries of competition parityâ⬠will be in a constant state of change (Stern and Deimler 2006, p. 5). As a result of these changes, there will be persistent tensions when competition is equal and little if any tension where there is superior competition. An uneven military conflict serves as an appropriate example. In the application of Sternââ¬â¢s theory, competition drives firms to watch their respective industries and to make changes necessary for creating
Tuesday, November 19, 2019
Unit3 - Individual Project - Project starting, Planning, Executing and Essay
Unit3 - Individual Project - Project starting, Planning, Executing and Closing - Essay Example Sales department in the process requires additional personnel due to their extensive work in the organization. The hiring process however must be a competitive one so as to obtain the best brains that can participate in the market research and analysis. Therefore, the company will advertise for the positions and applications made through the human resource manager. Qualified candidates will be shortlisted and notified for the interviews date. The interviews are then done in phases through a panel selected by the company so that biasedness is minimized and every one given an equal chance in the job select (Cleland & Gareis, 2006). After the interviews, suited candidates are selected and taken under reviews again so that best out of the best can be determined before recruitment takes place. Sales department is quiet critical in the success of the company as it is the department that ensures revenues are conveyed in the organization. Its activities in the market determines what manufacturing department will produce since it establishes the equilibrium in supply and demand for the company (Hasen, 2012). Hence for any extra unit that the corporation will produce, sales department must work more hard for it to be sold in the market hence need for training of the personnel. The department is also concerned with identifying the market niche of the various markets so as to establish new customers to the companyââ¬â¢s product and its development to increase productivity and revenues to the firm while acquiring a bigger market share to the company. This can only be achieved by well trained personnel in the modern science so that they can undertake an extensive research on issues and have a broader knowledge of the market segmentations and operations. (Mathur, 2006) To achieve this, the personnel must be trained to be well equipped with the research methodologies as the success of the company achieving the goals and objectives solely lies with the sales department and
Sunday, November 17, 2019
Symbolized and What it Meant to America Essay Example for Free
Symbolized and What it Meant to America Essay Though the negative preconception of the general American public was the widely carried message of newspapers before and during the early days of the said event, this is not what was covered by Colliers article since it was released during the last day of the event already. Therefore, what the article presented as the sentiment of America for the event, in the context of what happened during the supposedly last day of the event, was that of respect and commendation over the behavior of the hundred thousands youths who attended the event. This is exemplified by the same paragraphs in the previous page that Collier used to convey a positive image for the event. If we are to extract the American sentiment over the event from those few that were interviewed for the article, it could be viewed that America was surprised by and approved of the behavior of the participants, which was characterized by astonishing courtesy, order, and harmony. Coming from an explicit expectation of negative behavior from the youth who were going to attend the event, it could have really been such a pleasant surprise to America that the youth was able to rise above all their preconceived notions. However, it would be also reasonable to imagine that along with the positive perception of the American public over the relative success of the event was the concern over what was revealed the prevailing culture of drugs among the youth. With the reports of the event showcasing how drugs adversely affects the health of the youth and even lead to death and how the youth blatantly welcome such practices and even treats it as a culture, there is little argument that the rest of America who are not part of the said generation and culture is worried over the possible results of such a phenomenon in the long run. Thus, basing from Collierââ¬â¢s article, it could be said that Americaââ¬â¢s perception of the event could have been a mixture of both positive and negative things. Positive in terms of respect over the triumph of the American youth in staging such a peaceful display of unity, and negative in terms of their concern over the impending effect of the youthââ¬â¢s blatant drug practices. However, the respect for the youth and their generationââ¬â¢s culture that has been planted by the event in the hearts and minds of the American people is something that could not be erased for generations to come. A. What the Event Symbolized and What it Meant to America In Collierââ¬â¢s article, what was portrayed as the symbolism of Woodstock for those who participated in it was ââ¬Å"an incredible unificationâ⬠of people. Woodstock, for the youth who attended it, was the fulfillment of their thrilling expectation of being able to meet strangers who shared their practices, beliefs, and culture. The event was also a fulfillment of the youthââ¬â¢s eagerness to experiment with drugs along with all the other people of their generation. This is based form a paragraph in Colliers article . As for the rest of America who were not there at Woodstock and who were not part of the culture that Woodstock fostered, the event could still have symbolized a positive thing. For them, Woodstock could have been a symbol that though the youth of America have been practicing a culture entirely different from that of the previous generations, that does not mean that the generation was of no good. Woodstock could have well been a symbol that the youth of that day deserved to be respected for being the beautiful people that they are and for the beautiful things that they are able to do, beyond the prejudice that they have been faced with. For America, Woodstock could have meant that where their youth puts their heart into, there would also be peace, harmony, and beauty.
Thursday, November 14, 2019
Communicating Through Music in Sonnyââ¬â¢s Blues by James Baldwin Essay
Historically, strong family relationships have been emphasized by American society. Strong family ties have been significant to maintaining healthy lifestyles and relationships across many cultures, including African American culture. Sonny, the younger brother in James Baldwinââ¬â¢s ââ¬Å"Sonnyââ¬â¢s Bluesâ⬠, has suffered from a heroin addiction which caused him to separate from both his parents and his older brother. The essay portrays two brothers who struggle with their difficult Harlem environment, cultural issues, and their emotional detachment from one another. As the brothers struggle with their inner conflicts and outward environmental struggles, they are reunited through a common theme in the essay: music. Baldwin empowers Sonny with a gift of extraordinary musicianship, and uses this gift to enlighten and empower the narrator. Baldwinââ¬â¢s essay narrates the trials of the narrator on his journey to self- discovery and the brothers trial of rebuilding their brotherly bond with music as their guide. The essay uses music as a form of communication between the brothers and symbolizes it as a powerful force in their relationship. In Baldwinââ¬â¢s essay, ââ¬Å"Sonnyââ¬â¢s Bluesâ⬠, the narrator and Sonny are empowered through music, and through this empowerment, the music is able to rekindle and rebuild the brothers relationship. During the first half of the 20th century, Harlem became a mecca for African American culture and ideas. Home to the Harlem Renaissance, Harlem housed many influential African American leaders and influenced much of African American culture of the 20th century. Harlemââ¬â¢s population exploded during the 1920s-30s due to the Harlem Renaissance, and continued to expand until reaching its peak during the 1950s. The decade of the 195... ...frican American Musicians as Artists, Critics, and Activists. Berkeley, CA: University of California, 2002. 54-100. EBSCOhost. Web. 8 May 2015. "Sonnyââ¬â¢s Blues by James Baldwin." Short Story Criticism. Ed. Anna Sheets-Nesbitt. Vol. 33. Detroit: Gale Group, 1999. 115-157. Literature Criticism Online. Gale. Web. 3 May 2015. http://galenet.galegroup.com.db24.linccweb.org/servlet/LitCrit/lincclin_spjc/FJ3593150004 Tracey, Sherard. "Sonnyââ¬â¢s Bebop: Baldwin's "Blues Text" as Intracultural Critique." African American Review32.4 (1998): 691-705. JSTOR. Web. 9 May 2015. .
Tuesday, November 12, 2019
Why Is Reality T.V. so Popular?
Why Is Reality T. V. So Popular? It would be difficult to find an hour of the day when a reality television show isnââ¬â¢t on. What exactly is the appeal of reality television that has so many viewers completely hooked? Why has the popularity of reality TV spanned all socio-economic statuses, age groups, and education levels? Perhaps itââ¬â¢s the unscripted glimpse you get into other peopleââ¬â¢s lives that helps take the focus off present troubles, or makes everyoneââ¬â¢s day to day lives seem a little less ââ¬Å"crazy. Whatever it is that draws reality TV fans in, this fairly new phenomenon has certainly taken the entertainment industry by storm. Letââ¬â¢s take a look at some possible reasons the popularity of reality TV continues to grow. Voyeurism . It's the reason traffic backs up when there's a horrific car crash ââ¬â we just want to look. Reality stars have the lack of embarrassment we often wish we had, but more often than not, are glad we don't. Admit it. In your head you've smacked a thousand snotty girls or meat headed guys across the face.We all dream of having an excuse to get into a fist fight, just to show what we've got. Well reality stars have found their excuse ââ¬â the camera ââ¬â and we'll keep watching as long as they've got punches to throw I don't think I'm taking a huge leap here by saying that reality TV stars aren't the sharpest tools in the shed. Let's remember that these are people who are knowingly exploiting their personal lives for a little cash and fifteen minutes of fame. Reality stars can, however, be depended upon for one thing.When a delicate situation arises, that requires proper judgment, clear thinking, and caution, reality stars will without failure, make the wrong choice. This is great for us because we can learn from them. We can learn what not to do in almost any situation, and their flagrant disregard for logic, can be our guiding light. Our daily lives require a lot of mental energy. Our j obs our stressful and challenging, and often our personal lives are even worse. Our minds are constantly being taxed and drained.Who wants to come home and escape by turning on entertainment with substance? I don't know about you, but after a long day of thinking, I can't handle substance. I want fluff ââ¬â pure, unadulterated fluff. The less I have to think to understand what I'm watching the better, and luckily, reality TV requires no thought at all. The popularity of reality TV shouldn't come as a surprise considering the fact that we live in a culture that worships vanity, rather than virtue, and lives by the mantra of ââ¬ËHe with the most toys lives,' rather than ââ¬ËHe with the most joys lives. It's been said that circumstances don't make a man, they only reveal him. Likewise, reality TV is merely a reflection of what our society has become ââ¬â a materialistically driven society where the love of power and money overcomes the power of love. It's a reflection of a society that is not only devoid of a solid wholesome value system, but is also separated from spiritual roots. It's also a culture that thrives on living on the edge, characterized by thrill-seeking and addictions.
Sunday, November 10, 2019
Compare and Contrast of the The Shang-Zhou River Valley and Egypt
Egypt and the Shang-Zhou Dynasty were both powerful and influential civilization who faced similar ideas in their government, and defense strategies, but differed when it came to cultural rituals, and the use of natural resources.A solid form of government is essential to any civilization, and although Egypt and Shang-Zhou were both successful, they both used different and similar methods to conform to their religious and social standards.Egypt used a Pharaoh as their king, which they claim the pharaoh was sent from a god in order to maintain maââ¬â¢at, the distinctive order of the universe. On the contrary, the Shang- Zhou Dynasty followed their own theory of the Mandate of Heaven. The Mandate of Heaven served as a foundation for the Chinese government for three thousand years, and was used when a ruler had neglected his duties such as dishonoring gods, expressing tyranny, or ignoring warning signs of disasters; heaven could remover this ââ¬Å"mandateâ⬠and put it in the po ssession of a more worthy ruler or family.After a ruler has fulfilled their duties and depart the physical world, both Egypt and the Shang-Zhou dynasty honor them in every way possible, however both have separate rituals and beliefs in how they should be honored. In Egypt, the Pharaoh is built a remarkable pyramid in which their body is mummified, and buried deep down in the structure. During the Shang-Zhou Dynasty, the royal family and the elite families were not buried in a pyramid, but rather in tombs with many of possessions they might need in the afterlife.To run a successful government, there has to be order and record keeping to keep from conflict and having all property, belongings, etc. needs to be officially stated. The Egyptians developed their own writing, known as hieroglyphics, on papyrus to records all their statements. Instead of hieroglyphics and papyrus, the Shang-Zhou also developed their own writing of symbols which they wrote on oracle bones to keep order in the ir society. A significant connection between the two is that both civilizations were a theocracy because they both believed that their leader was divine and the closest to God. Both Egypt and the Shang-Zhou Dynasty shared the idea of charging taxes in exchange for landowning and service in the military.Charging taxes influenced many civilizations because in order to be a resident, some sort of service or duty had to be given in exchange. In retrospect, Egypt and the Shang-Zhou dynasty both shared similarities in their government which helped them grow as a large, powerful society, but also varied in some methods mostly because of religion beliefs.Environment plays an intense role in any region of the world because it determines the lifestyle for how that civilization will prosper over time. Being located in Africa, near the equator, Egypt has the consistent face of a hot, dry, and sunny climate. The Shang-Zhou dynasty territory is locatedà east of Africa and slightly towards the n orth. Therefore, Southern China gets heavy rainfall due to the monsoons in India and surrounding areas, and the northern part of China gets rainfall as well, but is inconsistent. Being that China gets a fair amount of rain, most of their agriculture is dependent on that rainfall. Instead of depending on rainfall, Egypt is primarily dependent on the Nile River which is the longest river and provides the best source of irrigation.A benefit to both the Shang-Zhou Dynasty and Egypt is that they both are in some way surrounded by natural barriers which serve as a mechanism for defense. Egypt has the Nile River which makes it difficult for invaders to get across to attack. The Shang-Zhou area has the Himalaya mountain range to the southwest, the Pamir and Tian Mountains and the Takla Makan Desert to the west, as well as the major rivers, the Yellow and the Yangtze, to also help to protect their society. Natural barriers are a huge advantage and blessing because they can distinctively mark territories as well as serve each civilization in a way as to help them advanced and develop while lowering the likelihood of getting attacked and weakening a civilization.The natural elements are what make a society capable of flourishing and both Egypt and the Shang-Zhou Dynasty used all of their resources to their advantage to prosgress into a sophisticated and highly respected culture and society.
Thursday, November 7, 2019
Google Glass Research Paper
Google Glass Research Paper Marketing Plan for Google Glass Report Objective Project Google Glass was initiated in April 2013 and is aimed at integrating a head mounted display into an Android Smartphone (BUSINESS INSIDER, 2013, p. 54). Such a venture needs a comprehensive marketing plan and Google INC has ensured this by developing a marketing plan that entails pricing details of the product, launch criteria and preliminary budget calculations. This essay seeks to identify these key elements and provide an understanding of how the company will implement the plan. The Google Glass project entails the sale of wearable technologies therefore this essay will discuss the market potential of these technologies as well. Company Background Google is a multinational company that develops internet related products and services and avails them to its consumers. The firm was incorporated as a private company in 1998 (STUDYMODE WEBSITE, 2010, p. 43) and over the years, Google has managed to live to its customer expectations. The firm has developed high-end consumer products such as cloud computing and ADWords which are among its main sources of income. These online softwares and technologies have gone a long way to make necessary information readily available to its customer as stated in its mission statement. The Google glass plan involves an Eyewear that has an embedded camera, microphone GPS locator and an induction amplifier (STUDYMODE WEBSITE, 2010, p. 34). All these features sum up into a technological device that makes audible sounds to the user. The user can operate the Google glass using voice control. It is with no doubt that such a revolutionary gadget requires a sound marketing plan that will propel the company and product to greater heights. Marketing the gadget is a separate task of developing it. Poor marketing and pricing mechanisms could render the efforts of the company useless as was evident with the Bluetooth technology. Product Launch Announced in 2012, Google INC seeks to launch Google glass in late this year or early 2014 although a consumer sample of the product is set to be launched by the end of 2013 (MARKETING LAND WEBSITE, 2013, p.34). Google INC has maintained an open and transparent strategy to launch the Google glass. This is contrary to many technology based firms such as Apple INC (a major rival) which maintains secrecy throughout its product launches (MARKETING LAND WEBSITE, 2013, p. 52). The objective of maintaining a transparent strategy is to ensure they grasp market needs. Despite the transparency, Google INC maintains secrecy as regards date and location of launching the product. The device is limited to a small audience to build up and develops its ecosystem. Consequently, Google glass remains an experiment and research based project without an official date of release. Pricing Mechanisms and Strategy Google INC has developed an all-inclusive plan to back the launch of the product. Market segmentation is one way the company seeks to make the glass a success. The company has an initial recruitment plan whereby it has selected as few as 8000 consumers who will be the first official users of the device (KNOWLEDGE @ WHARTON, 2013,p. 47). This way, Google can get responses on how effective the glass is from the most appropriate applicants. The 8000 applicant will be spread out to enhance branding and awareness of the device. In addition to market segmentation, the company aims to design a product that is user friendly and does not reflect a geeky face. Being a wearable gadget, it is imperative for the company to design the product so as to meet consumer expectations. This move will ensure that the glass does not fail like the Bluetooth device (MARKETING STRATEGY, 2013,p .57). The company has also invited suggestions from the public on what they expected of the Google glass via social m edia sites like Twitter. In so doing, the firm aims to trim the project so as to satisfy and meet market demands. Google is a renowned company certainly capable of delivering a satisfactory end product given its level of technology and expertise in the marketing arena. Pricing of the glass remains unclear but a range of $ 250- $600 is estimated so as to make the gadget affordable. The preliminary budget for the launch of the device will be met by revenues generated from sale of the device. Another most likely way to monetize the project is through targeted advertising (ROB EDMONDS, 2012, p. 73). Market Potential The business Insider (2013) presents the Google glass market as a lucrative venture with significant potential of growth. In only 5 years, an estimated $ 11 billion industry is predicted. Google glass is expected to become a mainstream product by 2018 with sharp sales of close to 21 million units being projected. This will in turn translate to respectable profitability. Going by a figure of $500 per glass, a 10.5 billion annual market opportunity is realistic (Business Insider, 2013). This is of course dependent of various factors such as safety, developersââ¬â¢ interests and cultural barriers among others. Despite the negativity, the Google glass market presents a world of opportunities for users to interact with technology (CASSIDY, A., 2013, p.43). The company will be capable of generating profits through availing information easily to consumers. Moreover, Google is not the first company to come up with Eyewear technology. Most other companies for example, Epson, NEC and Vuzix have developed the concept before thus this is not a new trend in the eyeglass-display market. Marketing Plan and Implementation The marketing plan aims at exploring the attractive market composed of international business travelers between the ages of 24-36 years and technology enthusiasts between the ages of 21-40 (MARK RITSON, 2013, p. 68). This category comprises of the most of Google glass users. Teenagers who embrace technology are also a target group. The company seeks to place distributors in all potential markets and establish strategic relationships with key players in the mobile technology industry. Modern tactics such as mobile marketing, use of social networks and guerilla marketing are among the strategies the company has included in its plan. In addition, traditional forms of advertising such as billboards and commercials will certainly be used. Market segmentation will ensure the device does not face the same fate as the Bluetooth device. Contrary to what Bluetooth developers used, Google seeks to segment the market by targeting business professionals so as to give the device a more useful perc eption. Summary The company is certainly capable of pushing its Google glass plan forward and executing it as it has a solid marketing experience in the technology industry. The market also provides a number of possibilities for the industryââ¬â¢s growth. With this in mind, it is moderately accurate to conclude that the glass venture is capable of taking over the mobile industry and transforming it by bridging the gap on what is considered appropriate by the market and what is appropriate technology wise.
Tuesday, November 5, 2019
History and Invention of Gasoline
History and Invention of Gasoline Gasoline was not invented, it is a natural by-product of the petroleum industry, kerosene being the principal product. Gasoline is produced by distillation, the separating of the volatile, more valuable fractions of crude petroleum. However, what was invented were the numerous processes and agents needed to improve the quality of gasoline making it a better commodity. The Automobile When the history of the automobile was heading in the direction of becoming the number one method of transportation. There was created a need for new fuels. In the ââ¬â¹nineteenth century, coal, gas, camphene, and kerosene made from petroleum were being used as fuels and in lamps. However, automobile engines required fuels that needed petroleum as a raw material. Refineries could not convert crude oil into gasoline fast enough as automobiles were rolling off the ââ¬â¹assembly line. Cracking There was a need for improvement in the refining process for fuels that would prevent engine knocking and increase engine efficiency. Especially for the new high compression automobile engines that were being designed. The processes that were invented to improve the yield of gasoline from crude oil were known as cracking. In petroleum refining, cracking is a process by which heavy hydrocarbon molecules are broken up into lighter molecules by means of heat, pressure, and sometimes catalysts. Thermal Cracking: William Meriam Burton Cracking is the number one process for the commercial production of gasoline. In 1913, thermal cracking was invented by William Meriam Burton, a process that employed heat and high pressures. Catalytic Cracking Eventually, catalytic cracking replaced thermal cracking in gasoline production. Catalytic cracking is the application of catalysts that create chemical reactions, producing more gasoline. The catalytic cracking process was invented by Eugene Houdry in 1937. Additional Processes Other methods used to improve the quality of gasoline and increase its supply including: Polymerization: converting gaseous olefins, such as propylene and butylene, into larger molecules in the gasoline rangeAlkylation: a process combining an olefin and paraffin such as isobutaneIsomerization: the conversion of straight-chain hydrocarbons to branched-chain hydrocarbonsReforming: using either heat or a catalyst to rearrange a molecular structure Timeline of Gasoline and Fuel Improvements 19th-centuryà fuels for the automobile were coal tar distillates and the lighter fractions from the distillation of crude oil.On September 5, 1885, the first gasoline pump was manufactured by Sylvanus Bowser of Fort Wayne, Indiana and delivered to Jake Gumper, also of Fort Wayne. The gasoline pump tank had marble valves and wooden plungers and had a capacity of one barrel.On September 6, 1892, the first gasoline-powered tractor, manufactured by John Froelich of Iowa, was shipped to Langford, South Dakota, where it was employed in threshing for approximately 2 months. It had a vertical single-cylinder gasoline engine mounted on wooden beams and drove a J. I. Case threshing machine. Froelich formed the Waterloo Gasoline Tractor Engine Company, which was later acquired by the John Deere Plow Company.On June 11, 1895, the first U.S. patent for a gasoline-powered automobile was issued toà Charles Duryeaà of Springfield, Massachusetts.By the earlyà 20th century, the oil companies w ere producing gasoline as a simple distillate from petroleum. During the 1910s, laws prohibited the storage of gasoline on residential properties.On January 7, 1913, William Meriam Burton received a patent for his cracking process to convert oil to gasoline.On January 1, 1918, the first U.S. gasoline pipeline began transporting gasoline through aà three-inchà pipe over 40 miles from Salt Creek to Casper, Wyoming.Charles Ketteringà modified an internal combustion engine to run on kerosene. However,à kerosene-fueledà engine knocked and would crack the cylinder head and pistons.Thomas Midgley Jr.à discovered that the cause of the knocking was from the kerosene droplets vaporizing on combustion. Anti-knock agents were researched by Midgley, culminating in tetraethyl lead being added to fuel.On February 2, 1923, for the first time in U.S. history ethyl gasoline was marketed. This took place in Dayton, Ohio.In 1923, Almer McDuffie McAfee developed the petroleum industrys first commercially viable catalytic cracking process, a method that could double or even triple the gasoline yielded from crude oilà by then-standardà distillation methods. By the mid-1920s, gasolineà wasà 40 to 60 Octane.By the 1930s, the petroleum industry stopped using kerosene.Eugene Houdry invented the catalytic cracking of low-grade fuel into high test gasoline in 1937.During the 1950s, the increase of the compression ratio and higher octane fuels occurred. Lead levels increased and new refining processes (hydrocracking) began.In 1960, Charles Plank and Edward Rosinski patented (U.S. #3,140,249) the first zeolite catalyst commercially useful in the petroleum industry for catalytic cracking of petroleum into lighter products such as gasoline.In the 1970s, unleaded fuels were introduced.From 1970 until 1990 lead was phased out.In 1990, the Clean Air Act created major changes on gasoline, rightfully intended to eliminate pollution.
Sunday, November 3, 2019
Is Feminism Still Necessary Within the United States Assignment
Is Feminism Still Necessary Within the United States - Assignment Example The paper will first consider what those who support a further form of feminism might say with regards to the prospect that the future holds and what extent need may still exist for feminism. Once this has been discussed with a level of depth and clarity, the analysis will then move on to some of the reasons for why such an approach necessarily guarantees that there will be perennial requirements for further feminism within the United States and elsewhere. Some of these requirements are concentric upon the religious mores that are currently exhibited within the current system; whereas others are merely an example of history and the cultural determinism that has helped to define the United States in the way that it is. Finally, the last portion of the analysis will argue the position of the author with relation to this issue.à Those that put forward the belief that further feminism is required in the United States generally point to sociological/demographic data. As such, this data helps to prove the point that a mere 60 years ago the presence of women in the workforce and their integration into distinct segments of society was practically unheard of. Naturally, the greatest liberation that was the culmination of this was the widespread availability of cheap contraceptives in the form of birth control pills. As history has proven, societies in which women have control over their biological clocks have the ability to pursue higher education, careers, and personal fulfillment without being saddled with the responsibilities of the family prior to the time in which they would otherwise choose to do so. Moreover, as a function of these recent development in the rights of women, specifically within the United States, but increasingly in other parts of the developed and developing world as well, proponents of such a point of views to the fact that is merely only a matter of time and human societal evolution until a true and complete understanding of global feminism i s realized.à As such, it is not reasonable to assume that the greatest achievements of parity have yet been accomplished within the United States.à For instance, a femaleââ¬â¢s pay is still substantially lower than that of a similarly trained and/or talented male.
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